The Drone Racing League and Toy State Announce Multi-Year, Racing Toy-Drone Partnership

The Drone Racing League (DRL), the premier drone racing circuit for elite FPV pilots around the world, announced a three-year licensing deal with Toy State, a toy industry leader and innovator for more than 30 years. The deal centers on the first and only co-branded, racing toy drone from Toy State’s upcoming drone line, Nikko Air.

Nikko Air DRL Drones will be available in stores in the fall of 2017, hitting retail shelves on the heels of DRL’s second season, which will air this coming summer. Toy State is committed to a co-branded multi-media marketing campaign to launch this new line that will run both in the United States and throughout key European markets.

“We’re incredibly excited to develop the Nikko Air DRL Drones with Toy State and inspire the next generation of elite drone pilots,” said DRL CEO/Founder, Nicholas Horbaczewski. “Nikko is the most respected name in RC vehicles and partnering with them as they introduce this new line of flying RC toys into the market is a natural fit for us. Young fans watching DRL on ESPN and Sky Sports who want to be like their favorite DRL pilots will have an unprecedented opportunity next year to experience the thrill at home.” Continue reading The Drone Racing League and Toy State Announce Multi-Year, Racing Toy-Drone Partnership